SAMANTHA L. KELLY

For PDF version, click here.

EXPERIENCE

StormForge

Senior Marketing Manager, Creative | AUG 2021 – Present

• Run global marketing efforts, including front-end website updates, social media strategy, content generation, email nurtures, event execution, campaign graphics, collateral layout, video editing and animation, and advertising

• Executed marketing and brand awareness campaigns in 2022 that led to 27% YoY web user growth

• Collaborate with content managers and implements web content edits to improve SEO results, gaining 22 target keywords on Google page one

• Manage third-party vendors for web development projects and digital efforts

• Design trade show booths, promotional materials, and giveaways for physical and virtual events in the US and EU

• Conduct marketing operations for corporate webinars, from Pardot campaign set up to on-demand recording editing and promotion

• Implemented Monday.com and Google Drive file system to organize expanding marketing team priorities and documents

Marketing Creative Manager | Oct 2020 – Jul 2021

• Led complete rebrand and website rebuild for product launch and corporate merger within first 3 weeks of hire

Adapt Agency

Digital Marketing Consultant (part-time) | Jul 2020 – Present

• Managed USA marketing efforts, including front-end website updates, and organic social media

• Assisted with internal scrum meetings for client-facing projects to keep development work on track

Freelance Designer | Apr 2020 - Jul 2020

• Hired to complete NuoDB rebrand and website launch after COVID-19 layoff. Following the re-launch, NuoDB sold to Dassault Systèmes Nov 2020

NuoDB, Inc.

DIGITAL MARKETING MANAGER | Mar 2017 - Apr 2020

• Initiated brand rejuvenation project to update mission, vision, values, corporate positioning, and messaging. Organized third-party interviews with global employees and customers during research stages to ensure inclusion and alignment

• Managed website redesign, front-end development, and launch in coordination with web development vendor

• Assisted with interdepartmental projects to ensure brand consistency (i.e. customer- facing dashboards, product demos, investor decks, and sales decks)

• Created templates and graphics for Drupal website, print collateral, marketing emails, social media, and presentations

• Designed and organized corporate swag orders

MARKETING, BRAND, AND DESIGN INTERN | Oct 2016 - Mar 2017